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  • Blüme Beard Oil is crafted to deeply nourish, strengthen, and transform your facial hair. Do you want your beard to bloom into its best form? Look no further!

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  • We are passionate about nurturing your crown with products that promote vibrant and luxurious hair growth. This oil a nutrient rich blend designed to awaken your scalp and support stronger, fuller, healthier hair from root to tip. Look no further!

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From Chair to Collection


With over 35 years behind the chair, Daina Mitchell built a legacy rooted in healthy hair. What began in the salon evolved into a carefully crafted collection.

She recognized a common need — clients wanted to preserve the shine, strength, and vitality they experienced in the salon long after they left.

BLÜME began as a carefully researched growth oil formulated with pumpkin seed, castor, black seed, hemp seed, and rosemary oils to support scalp health and fuller-looking hair. After seeing how well the formula performed, the collection expanded to include a refined beard oil enriched with jojoba oil and a lightweight Silk Oil that features argon oil that is designed to enhance shine and daily styling

Rooted in expertise. Created with intention. Designed to help your hair flourish.


— Daina Mitchell