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  • Blüme Beard Oil is crafted to deeply nourish, strengthen, and transform your facial hair. Do you want your beard to bloom into its best form? Look no further!

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  • We are passionate about nurturing your hair with products that promote vibrant and luxurious hair growth. This oil is a nutrient rich blend designed to awaken your scalp and support stronger, fuller, healthier hair from root to tip. Look no further!

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From Chair to Collection


With over 35 years behind the chair, Daina Mitchell built a legacy rooted in healthy hair. What began in the salon evolved into a carefully crafted collection.

She recognized a common need — clients wanted to preserve the shine, strength, and vitality they experienced in the salon long after they left.

BLÜME began as a carefully researched growth oil formulated with pumpkin seed, castor, black seed, hemp seed, and rosemary oils to support scalp health and fuller-looking hair. After seeing how well the formula performed, the collection expanded to include a refined beard oil enriched with jojoba oil and a lightweight Silk Oil that features argon oil that is designed to enhance shine and perfect for daily use.

Rooted in expertise. Created with intention. Designed to help your hair flourish.


Daina Mitchell